Performance Philosophy

We believe that you can achieve higher levels of performance at anything you do by developing better habits in four essential aspects of life: mindset, fuel, movement, and recovery. Improving your habits in these four categories are necessary for sustainable health and enable you to push yourself to higher performance in work, life, sport, or play. 

Everything we do centers around this philosophy. We believe that people who balance these aspects are healthier, happier, and more impactful at what they do. 


  • Purpose
  • Mindfulness
  • Gratitude
  • Perseverance


  • Food as fuel
  • No one is perfect


  • General
  • Specific


  • Sleep
  • Play


Arkansas Fitness & Athletics offers semi-private group strength and conditioning lead by Certified Functional Strength Coach, Jim Eckhart. Our methods effectively build mobility, flexibility, strength, and endurance, no matter your existing fitness level. Through our movement screening process, we work with you to develop goals and a training program that works for you. 

Here are a few of our training programs.


Movement Foundations

Start with the basics of movement by developing proper functional patterns used in everyday life. Once you have the mechanics down, training intensity increases based your needs and goals. 


Athletic Performance

Designed to support sport specific movement through strength and conditioning. Ounce we identify your strengths and weaknesses, we implement our methods to reach your performance goals. 


Corporate Performance

Strength and conditioning is not just for athletes. It helps improve your bottom line as well. Our group based training is great for development camaraderie and accountability, which in turn leads to healthy employees and long-term sustainability.