Our leadership team believes that achieving greater human performance is a right that everyone deserves. What makes us different is our compassion and intentional approach in helping each client we work with develop stronger habits of mindset, nutrition, movement, and recovery. 



Jim Eckhart

  • Founded AFA in 2013
  • Certified Functional Strength Coach Level 1 & 2

Jordan Carlisle

  • Co-Founder of Strengthen

  • EXOS Certified Performance Specialist (NASM) 

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Michael McCabe

  • Tactical Strength Coach
  • Law Enforcement Officer

    Chelsea Cash

    • Attorney by day
    • Strength Coach by night (and morning) 
    • CFSC Level 1

    Supporting Team


    Kelley Eckhart

    • Chief Financial Officer
    • Chief Jim Wrangler 
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    Kevin Collins, MD

    • Team Physician
    • Medical Advisor
    • Just a good guy :) 

    Disco Donnie

    • Arkansas's #1 Performer
    • AFA's 5th Best Spotter
    • Head Coach to All AFA Recreational Teams
    • Michelangelo to AFA's Sistine Chapel